Click for info about the postcards of exhibiting artists

Postcards reflect cultural and interactional enactments of contemporary globalisation, the transient mementos of travel. Dieter Roth played an important role in the cultural life of Seyðisfjörður. He also painted on postcards. 

H_A_R_D_P_A_I_N_T_I_N_G asked artists to obverse the once common practice of sending a postcard from a place visited. Send a “painted” postcard of Seyðisfjörður to Seyðisfjörður.  A postcard of itself to itself but altered / adjusted / intervened by artists who may not have travelled to Seyðisfjörður before.  This project was organised in collaboration with Sluice and LungA School.

An exhibition of the postcards was held there between 22 - 25 May 2025. The exhibition is being reprised by the Icelandic Embassy in London.

The exhibition will be open to the public from 7th of November – 15th December 10.00 – 13.00 and 14.00 - 15.00 Monday – Friday by appointment only via the email: london@utn.is

Please note that there may be days within this time period where the Embassy and the exhibition will be closed due to other events.